‘Upright dramatization’: the surge of mobile-first mini daytime soap

‘ Vertical dramatization’, or ‘micro dramas’, are crafted especially for mobile viewing, fired in a vertical style to fit phone screens. Short, bite-sized, and easy to binge, these mini daytime soap are growing as audiences increasingly eat web content on the move, mixing the intimacy of traditional soaps with the convenience of modern streaming.

Source: France 24

Scroll to Top